In the SHIFT2030 medium- to long-term business plan, Nitta and our group companies have set targets we call “SHIFT for deepening” and “SHIFT for searching.”
In all our efforts, we must consider the demands for carbon neutrality and sustainability. Driving our product development under the “SHIFT for searching” theme, we will take part in open innovation, consortiums, and other activities that connect us with outside research institutes and related companies.
Our aim is to strengthen the existing technology platform of each of our group companies. We are also strengthening the foundation of our growing R&D organization by managing R&D more efficiently. This will allow us to meet a wider range of needs and identify technological trends.
Examples of our work in this area include NI (Nitta Innovation) activities, cross-organizational collaborations, and new project launches.

Executive Officer, Technical Center Director
　Keiji Hirata